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I Toooooold You…

November 16th, 2006

Last night’s premiere of Day Break, a Groundhog Day-ish thriller that’s allegedly taking the place of Lost for the next three months, got off to a disasterous start. According to Marc Berman at mediaweek.com, Day Break started off its two-hour premiere losing 41 percent of its lead-in from the (admittedly inflated) season finale of Dancing with the Stars, and hemorrhaged audience during each half hour.

Last week, the Lost “fall finale” averaged an 11.6 rating/17 share.1 Day Break started with a 9.8 rating/14 share, and by the end of the night, it had dropped to a 6.3 rating/10 share. That’s not good. Really not good.

I’ll reiterate my previous prediction: new episodes of Lost will return before February.

1A rating point is equal to one percent of the total potential audience for a program, in other words, all homes with TV sets. A share point is equal to one percent of the homes actually watching something at the given time.

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