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January 11th, 2007

My teaser spots for Doctor Who begin airing on WILL-TV this week, and I’m thrilled. It’s been too long since I got to write a promo spot, and, of course, the fact that it’s for Who makes it all the better. The basic concept of the spots was pinched (with permission) from Ken Patterson, program director of KTEH-TV and an even bigger fan than myself. I modified his idea a bit, and I really like the results.

The first starts with a black screen. The TARDIS materialization sound effect kicks in, and the words “The planet” fade up. Another line fades in beneath: “is defended.” The text fades out, and then we see “This March he returns to WILL-TV.” The top line dissolves so that the sentence reads, “And it’s about time he returns to WILL-TV.” Finally, the logo fades in before the whole thing goes to black.

Version two is pretty much the same thing, except that all you see at first are the words “monsters nightmares.” More text appears, and the sentence reads “He gives monsters nightmares.” (Both of the lines, by the way, are paraphrased dialogue from the series. I thought they summed up the series very well.)

Best of all, we’re producing generic versions of the spots and making them available to all stations purchasing the series. Cool! Some days I love this job!

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